A Dazzling History

Why is gold so coveted? Since the beginning of time, gold has inspired goldsmiths’ to create objects of desire that unite us with our emotions.

Gold with its primal power, for thousands of years, has been the fascination of many Kingdoms – the Greeks, Egyptians, Aztecs and Romans fought and often died for it.

Since the beginning of time, the intrinsic beauty, warmth, sensuality
and spiritual richness of gold has earned it the pride of place as the jewelers’ favourite precious metal, inspiring craftsmen across the globe to create unique pieces of jewelry that unite us with our emotions. Its beauty and the ease with which it can be worked, has inspired craftsmen to use it to create ornaments, not just for adornment, but as potent symbols of wealth and power.

Gold’s rarity and beauty have inspired numerous magical stories. The legendary King Midas of Greece was said to have had the power to turn everything he touched into gold. Its innate spiritual richness has led many cultures to believe in it as a source of immortality.

The primaeval Egyptians identified gold with power; the amount of
gold in a tomb indicated the importance of the person buried there. Although most Egyptian tombs were robbed centuries ago, perhaps the most famous of all was discovered by Howard Carter in 1922. This was the tomb of King Tutankhamun who ruled Egypt in the mid 1300s BC.

And gold has been inextricably linked with the sun throughout history. Often described as sunshine you can touch, gold has been revered in almost every culture as the very essence of the sun. Today our need for the sun’s warmth is reflected in our desire for the sensual pleasure of wearing and owning gold jewellery. Beautiful, desirable and incorruptible, gold has been a constant
source of inspiration for countless civilisations, a continuous thread connecting worlds to worlds, and generations to generations and lives to lives.

For more information:
www.gold.org
www.goldinspirations.com